Introduction—The Power of Email Follow-Ups
Stress why email remains a cost-effective channel for nurturing leads and retaining customers. Include a note on how segmentation drives better engagement.
Building a High-Impact Pipeline
Discuss how to structure an email series—welcome messages, educational content, soft-sell and hard-sell emails—while maintaining consistent branding and voice.
Testing & Iteration—Measuring What Matters
Show how to run tests on subject lines, send times, and content length. Encourage a data-driven approach that continually refines open rates, click-through rates, and conversions.
