Introduction—Unpacking Attribution Models
Discuss the shortcomings of last-click attribution in today’s complex buyer journeys. Explain how a single-touch model can overlook critical micro-conversions.
Multi-Touch Insights—Mapping the Full Journey
Show how different touchpoints—email clicks, retargeting ads, affiliate links—each play a role in conversion. Emphasize why multi-touch attribution reveals more accurate ROI.
Optimizing Campaigns—Where the Real Value Lies
Demonstrate how once you know which touchpoints convert customers at each funnel stage, you can invest more in the top performers and refine weaker links for stronger growth.
