Tools & Technologies
At CRO Hero, we merge strategy with a powerful technology stack to ensure every click leads to a fluid, data‑driven conversion experience. Our goal is simple: unify the right tools in a way that amplifies your funnel’s performance—and ultimately, your revenue. Below, explore the platforms we trust in each phase of the conversion journey, from tracking and A/B testing to automation and analytics.
Tracking & Attribution
Robust tracking is the bedrock of every successful campaign. By accurately attributing clicks, leads, and sales, we can pinpoint what’s working—and scale it fast.
ClickMagick
A user‑friendly tool that tracks every link and conversion in real‑time, helping us optimize funnels and eliminate underperforming traffic sources.
Tune (HasOffers)
Designed for affiliate marketing at scale, Tune provides advanced reporting and payout management to keep your partners engaged and rewarded.
RedTrack
A platform that simplifies cross‑channel tracking and delivers precise data on clicks, conversions, and ROI, all in a centralized dashboard.
Hyros
Specializes in multi‑touch attribution, offering AI‑powered insights into your customer journey so you can track every click from the initial ad all the way to sale.
Branch Metrics
Ideal for mobile‑first brands, Branch metrics ensures a smooth user experience and consistent attribution across multiple devices.
AppsFlyer
Another mobile powerhouse, AppsFlyer provides real‑time performance data for paid campaigns, in‑app events, and retention metrics to refine user acquisition strategies.
Funnel & Page Builders
A well‑constructed funnel or landing page can mean the difference between “just browsing” and “buying now.” These tools let us build, test, and refine pages that persuade.
Funnelish
Combines funnel building with e‑commerce features, enabling easy product uploads, order bumps, and upsells.
ClickFunnels
One of the most popular out‑of‑the‑box solutions for crafting high‑converting sales funnels, from webinars to membership sites.
Leadpages
Specializes in drag‑and‑drop landing pages. Great for quick deployment of lead capture forms and pop‑ups to grow your list.
Unbounce
Focuses on landing pages with robust A/B testing capabilities, perfect for marketers who want granular control over layout and design.
Instapage
Known for its intuitive interface and collaboration features, Instapage is ideal for teams looking to quickly spin up branded pages.
Elementor
A versatile WordPress page builder that integrates seamlessly with your site, offering a wide array of design widgets and templates.
Kartra
A comprehensive platform that merges email marketing, membership portals, and funnel building into one cohesive solution.
OptimizePress
Another WordPress‑friendly tool offering a suite of templates built for sales pages, course portals, and launch funnels.
CRO & A/B Testing
Testing is at the heart of what we do. Rather than guess, these platforms let us experiment with variations and double down on designs that boost conversions.
VWO
A robust split testing solution that offers heatmaps, session recordings, and behavioral analytics, providing deep insights into user experience.
AB Tasty
Empowers us to run rapid A/B, split, and multivariate tests, making it easier to tweak pages on the fly for immediate improvements.
CB Split
Designed specifically for ClickBank offers, it simplifies split testing for affiliate marketing campaigns and info‑product funnels.
Visiopt
Streamlined testing that requires minimal coding, letting us experiment with headlines, images, and layout changes quickly.
Optimizely
One of the world’s leading experimentation platforms, offering enterprise‑grade testing across websites, mobile apps, and connected devices.
Crazy Egg
Known for its detailed heatmaps and scrollmaps, Crazy Egg shines a spotlight on how users interact with pages in real time.
Kameleoon
A data‑driven solution that personalizes the user experience while supporting robust experimentation at scale.
Monetate
Built for ecommerce optimization, Monetate personalizes product recommendations and landing pages for near real‑time conversions.
Paid Media & Retargeting
Paid traffic can rapidly scale revenue, but only if you’re targeting the right people and retargeting the ones most likely to convert.
Google Ads
The go‑to PPC platform for search, display, and YouTube campaigns, letting us reach audiences actively searching for solutions like yours.
Meta Ads Manager
Formerly Facebook Ads Manager, it helps us pinpoint hyper‑specific audiences on Facebook, Instagram, and Messenger.
LinkedIn Campaign Manager
Ideal for B2B clients, LinkedIn’s ad platform targets professionals by job title, industry, or company size.
Taboola & Outbrain
Native advertising platforms that place sponsored content on high‑traffic sites, expanding brand awareness and funnel top‑of‑mind interest.
Amazon DSP
For sellers in the Amazon ecosystem, this DSP (Demand‑Side Platform) can run display and video ads both on and off Amazon.
AdRoll
Known for retargeting and programmatic ads, AdRoll reconnects with site visitors around the web to drive them back to your funnel.
TrafficJunky
Specialized in adult traffic sources, it’s a unique channel for brands looking to market in less traditional spaces.
Email, SMS & Automation
Automated follow‑up is the key to capturing leads, nurturing prospects, and driving repeat sales. These platforms ensure your messaging is always on point.
Maropost
A high‑volume email solution used by enterprise e‑commerce, with advanced segmentation and predictive features.
GoHighLevel
Combines CRM, email, SMS, and a mini‑funnel builder, making it a versatile tool for local and online businesses.
Klaviyo
Favored by e‑commerce brands on Shopify, Klaviyo excels at segmentation and triggered workflows based on user behavior.
Mailchimp
A longstanding player known for its user‑friendly interface and extensive library of email templates.
SendGrid
Scalable cloud‑based email delivery, perfect for developers who want detailed control over transactional and marketing emails.
Twilio
The backbone of many SMS and voice campaigns, enabling custom automated messaging and direct integrations with CRMs.
ManyChat
Pioneers in chatbot marketing, ManyChat offers conversational flows on Facebook Messenger, Instagram, and WhatsApp.
ActiveCampaign
Solid automation flows, combined with a robust CRM and lead scoring features, making it perfect for multi‑touch campaigns.
E‑commerce & Billing
Selling online requires a stable, user‑friendly checkout system. From major shopping platforms to specialized billing tools, these ensure transactions are frictionless.
Shopify
The e‑commerce standard for storefronts, integrating seamlessly with apps, payment gateways, and third‑party logistics providers.
Stripe
Developer‑friendly payment processor known for its consistent user experience and broad currency support.
Chargebee
Simplifies subscription billing with automated invoicing, proration, and dunning management for recurring revenue models.
WooCommerce
A plugin that turns any WordPress site into an online store, known for its flexibility and wide developer community.
Magento
Enterprise‑level e‑commerce for large catalogs and complex customizations, suitable for brands aiming for global expansion.
CartPanda
Streamlined cart solution that lets you build quick checkout pages, upsells, A/B tests, and purchase flows without complex coding.
Sticky.io
Formerly LimeLight, Sticky.io specializes in subscription management, continuity billing, and advanced analytics.
FastSpring
Offers a robust checkout for software and digital products, including global tax management and subscription billing.
Konnektive
A robust CRM suite with integrated order management, shipping, customer lifecycle tracking, analytics, and automation tools.
Recurly
Strong player in the subscription space, offering advanced dunning, revenue recognition, and flexible plan creation.
NMI
White‑label payment gateway for merchants who want more control over their checkout flow, branding, and customer experience.
PayPal/Braintree
Ubiquitous, user‑trusted payment solutions that handle credit cards and local payment methods around the globe.
Lemon Squeezy
A newcomer focused on digital product sellers, offering simplified checkout, subscription billing, and tax compliance.
Gumroad
Ideal for creators offering digital downloads, coaching, or membership tiers without heavy setup or technical overhead.
Analytics & BI
Knowing where your traffic comes from and how users behave is crucial. These platforms turn raw data into visual insights that guide smart decisions.
Google Analytics
The baseline for website analytics, offering key metrics like sessions, bounce rates, and user flow.
Mixpanel
An event‑based tool that’s particularly useful for SaaS and product‑driven funnels seeking in‑depth user behavior insights.
Amplitude
Helps product teams map user journeys, segment audiences, and measure retention or churn for ongoing funnel optimization.
Microsoft Clarity
Free heatmaps and session replay to visualize exactly how visitors interact with your site in real time.
Heap
Automatically captures every user interaction, from clicks to form submissions, enabling granular later analysis.
Looker
Enterprise‑level business intelligence platform that merges data from multiple sources into cohesive dashboards.
Tableau
Renowned for its data visualization capabilities, offering interactive charts and easy exploration of complex datasets.
Google Data Studio
Turns spreadsheets and analytics data into shareable, dynamic reports perfect for tracking updates over time.
Workflow Automation
The right automation tools can drastically cut down manual tasks, ensuring consistent execution from lead generation to finThe right automation tools can drastically cut down manual tasks, ensuring consistent execution from lead generation to final sale.al sale.
Zapier
The Swiss Army knife of integrations, connecting thousands of apps so you can pass data effortlessly between platforms.
Make
Allows more complex logic and multi‑step workflows than many standard automation platforms, ideal for advanced funnel sequences.
n8n
Open‑source automation that you can self‑host for greater control and customization in your data flows.
Automate.io
Another user‑friendly platform for connecting apps without code, focusing on business workflows like adding leads to CRMs.
Microsoft Power Automate
Seamlessly connects the Microsoft ecosystem and beyond, making it easy to build automated workflows in Office 365 and Azure services.
Ready to Become a Conversion Hero?
At CRO Hero, we turn clicks into customers — from your first affiliate touchpoint all the way through checkout and upsells. Whether you need a deep funnel audit or a full suite of A/B tests and tracking overhauls, our team is standing by to architect your next big win.
